Organizational Culture

Organizational Culture MGT/245 May 21, 2012 Starbucks is a coffee mark fraternity that operates on a large scale as a multinational chain. They ar headquartered in Seattle, Washington in the U.S. They cracking coffees and a variety of both hot and cold drinks as well as chivalricries. They currently have 130,000 employees functional in 11,377 shops in 37 countries around the world. They have expanding upon plans for 30,000 to a greater extent shops. This expansion is taking shoes at the rate of somewhat five new stores all(prenominal) day. They enjoyed a 20% sharpen in sales to $6.4b during the past year. Profits rose in 2005 by almost 8% to a total of $494m. This club operates in 80 stores in the state of Michigan. (www.en.wikipedia.org). node go standards In an effort to supply to new market segments, Starbucks is expanding its menu. It is arriver out to those fast regimen nodes who frequent other establishments, more(prenominal)over who would like to su pport their active and hygienic lifestyles with more balanced, tasteful, and alimentary fare. These individuals are also interested in think of for their dollar. Customer loyalty drives future growth, so stage setting their sights on an world(prenominal) and widely based market depends ultimately on trusty customer service.

Some recommendations made to help mounting customer service standards are ongoing review and approach which focuses on four key elements: customer desires, impressive voice communication of service, flexibleness and cost effectiveness. Ongoing Review and Improvement: The spirit of an e ffective organization lies with its customer! service. This requires attention to the behaviors and attitudes of a partnership and its effect toward customers, during all interaction and communication with them (Swartzlander, 2004, p. 1). Consumers today are more intellectually aware. They have become conscious of value to expense and demand convenient, technologically savvy products and services. The current food market is exceedingly competitive and demands exceptional service...If you want to get a adept essay, order it on our website: BestEssayCheap.com

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