A Comparative Analysis On The Marketing Strategies Of Max New York Life Insurance And Life Insurance Corporation...

A Comparative Analysis on the marketing strategies of assistp long time New York Life policy and Life Insurance chain reactor in India [Name] [Course] [Professor’s name] [Date] Findings and Analysis The proportional degree digest contains both direct and substitute(prenominal) info analysis. This section contains the primary findings and analysis whereas the next section gives more of a secondary data research. In total two hundred Indian individuals pay been surveyed for this research. That means the sample size of the consumers is 200. The questions which were being asked to the investors presently or indirectly were indicated to understand the preferences they have when Insurance drop is concerned. too fifty fund advisors each from both the companies (Life Insurance mess & Max New York Life Insurance) were interviewed to get a interrupt view nearly the consumer perception. The individuals those we have approached betrayd from 27 old ag e to roughly 60 historic period. The pie chart below pictures the age knowing distribution of the investor’s age group. From this analysis we can see that more or less of the investors retrovert in the kinsperson of age group in the midst of thirty years to fifty years.

This data actually reflects the state distribution of India as most of the Indian professionals now fall within this age category. The next parameter which we worked on is that whether these individuals atomic number 18 aware of Insurance products and whether they have invested in one of them. The results show that more or less eighty seven percent (i.e. about a hundred and seventy four indiv! iduals) of the surveyed individuals have already invested in at least one Insurance product. An idea about the income level was also necessary for the study as the comparative analysis must reveal investors of which income group prefers which type of policies. The following(a) pie chart shows the clear segments of income level. Most of the individual who were approached fall within the income range of Rs 2 lacks per...If you want to get a mount essay, fellowship it on our website: BestEssayCheap.com

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