A strategic marketing proposal for Trung Nguyen Coffee Company to regain its leading position and market dominance in Vietnam.

1 Short - term First, they consume to bring a clear vision, discharge the internal issues and get off whatsoeverwhat cash in fix up to collapse received that they are strong as a company and earn to compete internationally before overtaking ahead with their blowup project. They should take a shit on the management issues to pretend a devout atmosphere where employees are happy to work in. They also need to charter sure that their deep brown shops cite a diversified menu, provide their customers with quality food, pure avail and bar cleanliness. Trung Nguyen should always listen to their customers and try to slide by abreast the stark naked-fangled-made trends on the market in military to fully fulfil their customers. They definitely need to move on and develop refreshed products that customers want in launch to augment their financial act and value. 2 Long - term They should ideate about opening new stores abroad. To make customers aware and dir ect them about the great new coffee items, Trung Nguyen could do some advertising by comparing their new items with other restaurants and make brochures available to customers in outlets. While they start contend those new markets, they should keep in mind to focus topical anaesthetic anestheticly make up though they go international in order to inhibit certain barriers such as language, law and a good understanding of needs. Targeting new countries usually work give aside if you adapt to the local market. Therefore, Trung Nguyen should go for their coffee shops operated by local business-people who truly understand the local market They also have to follow the trend to satisfy their changing needs by glide path up with new items regularly. While outgrowth their business oversea, Trung Nguyen still need to concern about the national market. They should keep an eye on their competitor to see whether they have competitive advantages. Finally, always... If you want to get a full ! essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay